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WebGlobal Marketing 10th Edition is written by Mark C. Green; Warren J. Keegan and published by Pearson. The Digital and eTextbook ISBNs for Global Marketing are 9780134899763, 0134899768 and the print … WebFeb 1, 2024 · Global Marketing, 10th edition. Published by Pearson (January 31st 2024) - Copyright © 2024. Mark C. Green Simpson College; Warren J. Keegan Pace University WebGlobal Brand Development. 10-3 A Needs-Based Approach to Product Planning. 10-4 “Country of Origin” as a Brand Element. 10-5 Extend, Adapt, Create: Strategic Alternatives in Global Marketing. Strategy 1: Product-Communication Extension (Dual Extension) Strategy 2: Product Extension–Communication Adaptation. spider man no way home inglisurad